E-Commerce Website Taobao to Sell Taiwanese Mullet Roe to Wealthy Chinese Consumers

Taiwanese mullet roe is targeting high-end Chinese consumers on leading shopping website Taobao with a price tag of 2,000 yuan (US$330) for 450 grams. A Taiwanese delicatessen will be launched on Dec. 12 when the “Taobao Taiwan Pavilion” opens…Full article: WantChinaTimes Dec 2013 Key point Mullet roe, a delicacy produced in Japan and Taiwan, currently