Guizhou’s Kweichow Moutai to Form Joint Venture with Fuzhou-based Supermarket Chain

Premium liquor maker Kweichow Moutai Co Ltd is planning to enter supermarkets and open online stores to offset flagging margins from the recent government austerity measures. The company said on Monday that it was forming a joint venture with Yonghui Superstores and Shenzhen Guomaoyuan Commerce and Trade Co Ltd to sell its products through Yonghui supermarkets…Full

Two Chinese Liquor Companies Fined Over US$30 Million Each due to Price-Fixing

The National Development and Reform Committee (NDRC) is to fine Moutai, Wuliangye a total of 449 million yuan [US$71.9 million] for price-fixing, including 247 million [US$39.5 million] for Moutai and 202 million [US$32.3 million] for Wuliangye, which accounts for 1 percent of these two enterprises’ sales volume of 2012. At the end of 2012, China’s

Kweichow Moutai (Sorghum Liquor) Being Investigated for Price Monopoly

Kweichow Moutai announced on its official website Tuesday it is ending marketing polices that go against the China Anti-monopoly Law. The company’s new policies will soon published under the guidance of China NDRC (National Development and Reform Commission) and Price Bureau in Guizhou Province. According to the China Anti-monopoly Law, a company is forbidden to