Chocolate Most Popular Food among Online Chinese Shoppers Prior to Spring Festival (Chinese New Year)

With the coming of the Spring Festival, a traditional shopping boom appears in the Chinese consumer market. Data published by on Jan. 16 reveals that 4.8 million customers came to do their Spring Festival shopping on Taobao since Jan. 8 when Taobao started its Spring Festival sales. Particularly, 4.5 million customers bought groceries valued