Shanghai’s Bright Food to Sell a Majority Stake of its Weetabix Cereal Investment to USA’s Post Holdings

Shanghai-based food conglomerate Bright Food Group Co has confirmed it will sell the majority of its stake in UK cereal brand Weetabix to U.S. cereal company Post Holdings, the group’s spokesman told China Daily on Tuesday [18 April 2017]. The sale is projected to be worth $1.76 billion, according to Reuters. Bright Food will remain

Product Placement on China’s Ode to Joy (TV series) Nets Increased Sales for Australian Breakfast Cereal Company

Australian Breakfast cereal maker Sanitarium is experiencing a spike in sales after a well-timed product placement on a popular Chinese TV show. It is the latest in a growing number of Aussie companies trying to ride a wave of demand in China – for clean, green food products. When an actress on the popular Chinese

America’s Dunkin’ Donuts Announces Plans to Open 1,400 Shops in China Over the Next 20 Years

Hoping to emulate the success of US chains like McDonald’s, Pizza Hut and Starbucks, coffee and baked-goods company Dunkin’ Donuts plans to open 1,400 restaurants in China over the next 20 years. Parent company Dunkin’ Brands Group Inc, based in Canton, Massachusetts, announced on Thursday it has entered into a franchise agreement with a joint

Bright Food (China) acquires a 60% stake in a British cereal company

Bright Food Group, one of China’s largest food groups, announced on Monday that it had completed the acquisition of 60% of the share capital of British Weetabix Food Company. With an Enterprise Value of 1.2 billion pounds ($19.2 billion), including company shares and debt, the transaction marks the largest overseas acquisition by a Chinese company