Guizhou’s Kweichow Moutai to Form Joint Venture with Fuzhou-based Supermarket Chain

Premium liquor maker Kweichow Moutai Co Ltd is planning to enter supermarkets and open online stores to offset flagging margins from the recent government austerity measures. The company said on Monday that it was forming a joint venture with Yonghui Superstores and Shenzhen Guomaoyuan Commerce and Trade Co Ltd to sell its products through Yonghui supermarkets…Full

China to Set New National Standard on Allowable Level of Plasticizers after Last Year’s Liquor Scandal

A national standard on plasticizer levels in liquor could be implemented in the next two months, after the industry was hit by several scandals since last year, according to China Central Television news’ account on micro blog site Weibo. Ma Yong, deputy secretary general of the China National Food Industry Association, was quoted as saying

Two Chinese Liquor Companies Fined Over US$30 Million Each due to Price-Fixing

The National Development and Reform Committee (NDRC) is to fine Moutai, Wuliangye a total of 449 million yuan [US$71.9 million] for price-fixing, including 247 million [US$39.5 million] for Moutai and 202 million [US$32.3 million] for Wuliangye, which accounts for 1 percent of these two enterprises’ sales volume of 2012. At the end of 2012, China’s

Chinese Investment Firm Acquires Stake in 5th Domestic Liquor Company

Legend Holdings [Chinese investment holdings company], parent company of Lenovo [Chinese multinational electronics company], continues its expansion in the Chinese liquor industry, with the reported purchase of Anhui WenWangGong Jiu, which has been confirmed by Anhui Wen Wang Gong Group, though the detailed transaction volume has not been disclosed yet. WenWangGong is among the top

Chinese Baijiu (Sorghum Liquor) Producers Take Financial Hit Following Safety Scandal (Video)

Product-safety officials found excessive levels of a potentially toxic chemical in a sample of an alcoholic beverage called baijiu, putting increased scrutiny on China’s favorite tipple and the fast-growing $47 billion industry that makes the white spirits. The General Bureau of Quality Inspection in central Chinese Hunan province said on Wednesday that it found 1.04