It is a conventional wisdom among Chinese people that after a heavy meal, a cup of Pu’er tea will help to cut the grease and remove excessive fat from the body. Now China’s giant medical group Tasly has taken the ambitious step of trying to make it “the third coffee” for people in the West.
Data from Nanfang Metropolis Daily shows that the total market scale of Chinese tea industry is about 200 billion yuan [US$32.1 billion] and the agricultural outputs are 72.9 billion yuan [US$11.7 billion]. There are over 100 million practitioners involving in Chinese tea industry, in which about 80 million are tea growers. Besides, the surface of
China’s two herbal tea giants WangLaoJi and JiaDuoBaoare began a new battle in the advertising war on CCTV’s prime-time advertising pre-sale auction. It was reported that JiaDuobao spent 86 million yuan [$13.8 million] for the first unit of 10-second ad space after XinwenLianbo (National News Reports). It’s the first open bidding program for CCTV’s pre-sale
Tea is among the products Britain could be exporting to China following a UK trade mission to Shanghai. DEFRA secretary Owen Paterson is spearheading the biggest ever food trade delegation to China to start filling a £1bn hole in the British economy. China is consuming significantly more Western-style milk, cheese and yoghurt, and Mr. Paterson