As demand for high-quality wine in China continues to rise, the future is looking bright for Australian exports, a third-generation winemaker has said recently. Over the past four years, China’s enthusiasm for Australian wine has flourished. Between 2007 and 2010, total sales to China increased by 34.7 million liters, or 260%, according to Wine Australia.
Vats Liquor Chain Store announced on November 6 to obtain the right to act as Chateau Haut-Brion’s agent in China. Chateau Haut-Brion is the smallest of the top five chateaux in Bordeaux, but with the longest history–over 400 years. Vats Liquor, owned by Wu Xiangdonghas now obtained the agent rights of all the top 5
Interactive Snapshot by The Guardian (UK) available here According to the interactive article, from 2002-2012… Chinese wine consumption increased from 700 million to 1.6 billion bottles Chinese KFC outlets increased from 800 to 3,701 China’s rural population decreased from 61.5% to 49.5% (Urban pop. increased from 38.5% to 50.5%)
http://www.youtube.com/watch?v=8L04uTXRkx4 Note: China has a 48% tax and duties on imported wine (Oct 2012)