Starting from today, customers can order McCafé items through the McDonald’s WeChat account, ele.me or Meituan Dianping, and the freshly made coffee will be delivered within 28 minutes in order to guarantee quality. The service will first have a run in Shanghai, and then expand to other areas…Full Article: ECNS.cn Oct 2018

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  • In August 2018, Starbucks China announced it would team up with Alibaba’s Eleme delivery service. The partnership, called “Starbucks Delivers”, was officially launched in Beijing and Shanghai the following month. During the same month, to commemorate the 50th anniversary of its Big Mac hamburger, McDonald’s China began distributing more than one million “MacCoins” (one coin is redeemable for one Big Mac) across 2,500 stores. In Beijing and Tianjin, MacCoins could only be obtained via WeChat.
  • In May 2018, McDonald’s announced it would hire 80,000 new employees in as the company ramps up its staff in anticipation of opening an additional 2,000 more stores by late 2022. As of April 2018, McDonald’s China had more than 150,000 employee, of which, more than 60% were born after 1995.
  • In 2017, McDonald’s China sold more than 50 billion Big Mac hamburgers in the mainland, with Beijing being the largest local market.
  • In October 2017, Meituan-Dianping announced it had raised USD 4 billion in financing. Led by Tencent Holdings, investors included Priceline Group, Sequoia Capital, GIC of Singapore, Canada Pension Plan Investment Board, Trustbridge Partners, Tiger Global Management, Coatue Management, and the China-UAE Investment Cooperation Fund. In China, the primary competitor of Meituan-Dianping is Alibaba’s Koubei. During the same month, McDonald’s China announced it had changed its registered name from “Maidanglao” to “Jingongmen”, (金拱门) or “Golden Arches”. In the wake of CITIC Group and Carlyle Group’s August 2017 acquisition, McDonald’s China announced its “Vision 2022” plan to increase the number of its mainland restaurants from 2,500 to 4,500. Approximately 45% of the 4,500 restaurants would be situated in third to fourth-tier cities.
  • As of August 2017, Eleme had a 41.7% market share, followed by Meituan Waimai at 41%, and Baidu Waimai at 13.2%. During the same month, Eleme announced it would acquire Baidu Waimai. At the time of the deal, Alibaba’s Eleme had approximately 260 million users located in 2,000 cities in China. Eleme’s network included 1.3 million restaurants and three million delivery staff (i.e. scooter delivery). Meanwhile, Baidu Waimai had roughly 100 million users located across 300 cities.
  • In June 2017, Eleme had 34 million active users, Meituan Waimai had roughly 30 million active users, and Baidu Waimai had 17 million users.
  • In January 2017, Shanghai Railway Bureau worked with Eleme (online restaurant delivery) to launch a food delivery service to service 25 high-speed routes. After a month the service was indefinitely suspended owing to logistical challenges.
  • In December 2016, Starbucks permitted customers to make purchases with Tencent’s WeChat. In China, Costa Coffee, McDonald’s and Kentucky Fried Chicken have already adopted the WeChat digital payment system.
  • In September 2016, Chinese media reported that Baidu was close to reaching a deal to sell Waimai (food delivery business) and Nuomi (e-commerce) to the Tencent-backed Meituan-Dianping. In general, China’s three primary online (e-commerce) food distribution players are Baidu, Tencent (see JD.com) and Alibaba Group (see Eleme).
  • In August 2016, Beijing Food and Drug Administration (BFDA) announced they began investigating Baidu Waimai, Meituan Waimai, and Eleme. According to the BFDA, they will investigate restaurants or food providers from all three e-commerce websites. Violations typically entail fines of up to CNY 200,000 (US$30,145) for the hosting e-commerce platforms.
  • In April 2016, Baidu Waimai became a distributor of China Quanjude (Group), a restaurant chain known for its Beijing roast duck. During the same month, Eleme received USD 1.25 billion in financing from Alibaba Group Holding and Ant Financial Services Group (Alibaba’s financial division). In addition, Eleme stated it would work with the online payment application Alipay (Alibaba).
  • In March 2016, Eleme was fined CNY 120,000 (~USD 18,400) stemming from a November 2015 violation of Chinese food safety laws relating to working with non-licensed Beijing restaurants who uploaded fake photos and addresses.
  • In February 2016, COFCO Group launched COFCO Healthy Life on Tencent’s WeChat. The online store focuses on selling nutritional and dietary supplements. COFCO was incentivizing users to purchase products on COFCO Healthy Life by giving them with “cash back” rewards.
  • In October 2015, Meituan.com and Dianping announced they would merge. The combined Meituan-Dianping company would be worth an estimated USD 15 billion. The investment bank, China Renaissance, assisted the financial aspects of the merger.
  • In July 2011, Eleme expanded into the cities Beijing and Hangzhou, and later into Guangzhou and Tianjin in March 2012.
  • Founded in 2009 and headquartered in Shanghai, Eleme (“Hungry Yet?”) is an e-commerce platform that focuses on restaurant food delivery.
  • Founded in 2003 and headquartered in Shanghai, Dianping is a restaurant-review and group-buying services platform. It has been compared as a mixture of US-based commerce sites of Yelp (restaurant review) and Groupon (e-commerce merchant). Its primary competitor in China was the Beijing-based Meituan.com (founded in 2010).
  • In October 1990, McDonald’s opened its first restaurant in mainland China (Shenzhen, Guangdong Province). In April 1992, McDonald’s opened its first restaurant in Beijing.

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