Consumers in Shanghai, Guangzhou, Shenzhen and Chengdu will soon be greeted with a new fresh food shopping experience as JD plans to open 16 new locations for its premium 7Fresh stores…Full Article: Fruitnet Sept 2018

Key Point

  • Fresh produce reportedly comprises 70% of 7Fresh’s store products, with 20% originating from international suppliers.

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  • In January 2018, JD.com launched its 7Fresh supermarket store in Yizhuang, Beijing. 7Fresh is a high-end brick and mortar supermarket that is designed to compete with Alibaba’s Hema Fresh Stores.
  • As of July 2017, Alibaba had opened 13 Hema Fresh Stores (primarily in Shanghai) in China, including two in Beijing. During a visit to a Shangha-based store, Alibaba Group’s Chairman (Jack Ma) noted it was stocked with king crab and Boston lobster.
  • In March 2015, Alibaba Group established its first Hema Fresh Store (aka Hema Xiansheng) in Shanghai. Hema Fresh is an online-to-offline (O2O) supermarket chain that sells a variety of food products including seafood (live and frozen), meat, vegetables, wine, and dairy products.

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