Most Chinese consumers are less familiar with Italian wines than they are with other foreign rivals such as wines from France and Australia, which entered the China market earlier. But as Italy pushes ahead with promotions of its wines, it may not be long before Chinese consumers list the exotic Italian wines…Full Article: China Daily Sept 2017

Key Points

  • Recently, Beijing’s China Wine Platform Group, an agent of high-end imported wines, signed a cooperation agreement with Italy’s Sartori Chateau.
  • From January to June 2017, China imported 0.34 billion liters of wines (12.6% year-on-year increase), of which 0.25 billion liters were bottled wines (13.9% year-on-year increase). France, Australia, and Chile were the largest wine suppliers during this period, while Italy had a 5.9% market share (5.1% during the same period last year).

ChinaAg Comments

  • In 2013, Italy was the fifth largest supplier of bottled wine (< 2 liters) to China (incl. Hong Kong and Macau). France, Australia, Spain, and Chile were larger suppliers ahead of Italy. In 2009, Italy was the fifth largest wine Chinese supplier. However, Italy has emerged as the top supplier of sparkling wine to China (incl. Hong Kong and Macau). In 2009, Italy was the second largest supplier behind France, but finally overtook its EU compatriot in 2013.
  • Founded in 2006 and headquartered in Beijing, China Wine Platform is an importer and distributor of wines from Europe, Australia, New Zealand, South Africa, Chile, Argentina, and the USA.

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