The aim of the cooperation between K Group and Alibaba on this project is to export Finnish food brands to the growing market in China. At the same time, Kesko will learn from a global pioneer in e-commerce…Full Article: Kesko Corporation Sept 2017

Key Point

  • As a result of the cooperation agreement between Finland’s Kesko Oyj and China’s Alibaba, various Finnish food products will be available via e-commerce on the mainland including products from Paulig (coffee, spices, oats, snacks), Fazer (bread, confectionary), Kiantama (fruits), Valio (dairy), Raisio (cereals, animal feed), Finn Spring Oy (drinking water), and Roberts (bakery, fruits).

ChinaAg Comment

  • Founded in 1940 and headquartered in Helsinki, Finland, Kesko Oyj is a retailer that is primarily known for its grocery trade. As of 2017, the company had 1,282 grocery stores in Finland, equating to roughly a 37% market share. Outside of Finland, the company has been primarily active in Norway, Sweden, Poland, Lithuania, Estonia, Belarus, and Latvia.

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