China-based cross-border e-commerce platform signed an agreement on Wednesday [13 September 2017] with Denmark’s supermarket chain Irma to bring Danish brands to the Chinese market through the platform. According to the agreement, Irma, a subsidiary of Coop Denmark A/S, will first sell its own coffee, chocolate, marmalade, personal care products and children’s clothing through Kaola, the e-commerce arm of Internet giant NetEase Inc…Full Article: The Global Times Sept 2017

Key Point

  • In October 2017, Danish food products from Irma supermarkets, a subsidiary of Coop amba (founded in 1886 in Copenhagen), will go on sale on (e-commerce) on a trial basis.

ChinaAg Comments

  • In March 2017, China’s first international pet industry experimental zone was established in Jianggan District, eastern Hangzhou, Zhejiang Province. The zone, currently hosting the e-commerce platforms of Tmall, Beibei, and Kaola. The company, Huisen Pet Food Trading, can reportedly assist in securing import certificates for foreign pet food suppliers.
  • Founded in 2015 and headquartered in Hangzhou, Zhejiang Province, Kaola is a NetEase Inc (ADR)(NASDAQ:NTES) backed e-commerce platform that sells a variety of products including food items such as snacks, beverages, wine, dairy products, fruits, meat, and processed food. Kaola was also launched in conjunction with Sinotrans Limited (HKG:0598), a shipping logistics company.
  • In April 2014, China and Denmark signed five agreements that focused primarily on Chinese imports of Danish pork (e.g. sausage), poultry, and dairy products.

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