Representatives of Spain’s Marques del Atrio winery will start a week-long visit to China on July 5, the winery confirmed on Tuesday. The main reason for the visit is for the wine producer, from “La Rioja” wine district in Spain, to hold a series of meetings with their Chinese partner Changyu Pioneer Wine to help the two wineries better exploit the Spanish and Chinese markets…Full Article: Xinhua July 2017

Key Point

  • The Spanish wine delegation will visit Beijing and the corporate headquarters of  Changyu Pioneer Wine’s (SHE:000869) in Yantai, Shandong Province.

ChinaAg Comments

  • As of February 2017, Yantai Changyu Pioneer Wine’s (SHE:000869) Noble Dragon brand wine was being sold in Germany, Denmark, the Netherlands, Switzerland, Spain, and Britain (Sainsbury’s supermarkets). Sainsbury’s was selling ‘Noble Dragon’ wine for GBP 8 (~US$10.00) per bottle. During the same month, Changyu stated that it had sold more than 100,000 bottles of Noble Dragon in Spain during the first 10 months of its introduction. In Spain, the wine was marketed by Marques del Atrio winery.
  • In March 2016, Yantai Changyu Pioneer Wine began selling ‘Noble Dragon’ brand wine (a Cabernet Gernischt and Cabernet Sauvignon blend) in Spain.
  • In December 2015, Yantai Changyu Pioneer Wine acquired a majority stake in Marques del Atrio, a Spanish wine company.
  • As of 2015, Yantai Changyu Pioneer Wine’s (SHE:000869) Noble Dragon wine was sold in 3,000 European supermarkets including France’s Carrefour SA and Britain’s Tesco PLC. The company hopes to expand its international sales from 10% of total sales to 30% of its total sales by 2020.
  • In October 2015, Bright Foods completed its 72% purchase in Spain’s Miquel Alimentacio Grup. As a result, in November 2015, Bright Food expected to ship Spanish food products, such as wine and olive oil, to mainland China.
  • In August 2012, rumors of pesticide contamination in their wines caused Yantai Changyu Pioneer Wine’s (SHE:000869) share price to drop 10%
  • Regionally, China’s Shandong province is the top wine producer, accounting for 34% (467 million liters) of the country’s production in 2012. Over 200 wine enterprises are located in Shandong, with the majority situated near the coastal cities of Yantai, Qingdao, and Weihai in Jiaodong Peninsula. Yantai in particular is home to six of China’s top ten wine companies, including ChangYu, the country’s oldest and largest Chinese winery. Owing to the peninsula’s climatic conditions, the region is well suited for the cultivation of late maturing grapevine varieties. The primary red grape varieties include Cabernets (Sauvignon, Gernischt, and Franc), Merlot, Syrah, Yan 73 and Yan 74. White grape varieties under cultivation include Chardonnay and Riesling.
  • In 1892, Chinese businessman and famed diplomat, Zhang Bishi, founded the ChangYu Pioneer Wine Company in Shandong Province. Zhang Bishi imported approximately 120 grape varieties from Europe and the United States, with Cabernet Gernischt (aka Cabernet Shelongzhu or Cabernet snake pearl), emerging as the dominant variety. Cabernet Gernischt, a distant relative of Cabernet Franc, is an orphaned grape variety that was likely wiped out during a phylloxera outbreak that spread across Europe during the late 19th century.

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