The aroma is so extraordinary it’s like “a punch in your mouth” says Luqi Wu, one of several Chinese businessmen standing in a cellar in southwestern Spain surrounded by thousands of hanging ham legs. While he samples the product, three of his colleagues learn to cut the ham as finely as possible – a crucial detail that they will put into practice back in Shanghai at tasting events for their own ­customers. The world’s top pork consumer, China has started getting a serious taste for Spain’s “jamon” which is sold as a luxury product…Full Article: The South China Morning Post June 2017

Key Points

  • In 2016, according to the French Federation of Pork Industries, Spain sold EUR 1.8 million (USD 2.3 million) worth of dry-cured ham to mainland China. Italy sold EUR 1.4 million worth of Parma ham (aka prosciutto) to China, while France only sold EUR 30,000 worth of dry-cured ham.
  • In mainland China, the only Chinese distributor allowed to sell Spanish dry-cured ham is Jiarui Fine Foods.

ChinaAg Comment

  • Founded in 2009 and headquartered in Shanghai, Jiarui Fine Foods is a Chinese importer/distributor of high-end European food products. Its product catalogue includes oysters, blue mussels, red prawns, cockle clams, Brittany blue lobster, Norwegian scallops, Scottish smoked salmon, anchovies/sardines, extra-virgin olive oil, vinegar, and Iberico ham. The company also has an office in Beijing.

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