Unilever Plc, the global consumer goods giant, said it is bullish on the growth potential of the China market and will continue to invest in the country, and expand its sales channels in smaller cities and in western China. Paul Polman, chief executive of Unilever, said many markets in the country still need to be developed. For example, consumption of ice cream and the frequency of the use of detergent have been growing, which showed that there is still significant market potential…Full Article: China Daily June 2017

Key Points

  • In late May/early June 2017, Unilever established the company’s China Consumer Product Safety Collaboration Center, a Shanghai-based facility designed to promote product safety and traceability.
  • Unilever [Dutch-British] had signed agreements related to tea production with the provincial Chinese governments of Guizhou and Anhui. According to one of the agreements, Unilever plans to increase sustainable tea cultivation in Guizhou to 6,667 hectares. Unilever produces Lipton tea products.

ChinaAg Comments

  • In February 2017, Kraft Heinz Co withdrew a USD 143 billion merger proposal with Unilever.
  • In 2016, COFCO Group, Swire Group, and Unilever have signed agreements relating to Guizhou’s tea industry.
  • In September 2009, Unilever opened its first Chinese Research and Development center in Shanghai.
  • In November 2005, the Unilever Hefei Industrial Park was opened in Anhui Province. Production of Lipton tea products was expected to begin in September 2006. At the time, Unilever also produced Lipton tea products in Beijing and Guangzhou, Guangdong Province.

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