Norway has come up with an ambitious plan to dramatically increase its seafood exports to China, and expects the trade to be worth 10 billion yuan ($1.45 billion) by 2025, the Norwegian Seafood Council said on Wednesday at a news conference in Beijing. “The plan is based on Chinese consumers’ preference for Norwegian seafood, coupled with projected growth in second- and third-tier cities in China,” said the Norwegian Seafood Council’s director for the Chinese mainland and Hong Kong, Sigmund Bjorgo…Full Article: ECNS.cn May 2017

Key Point

  • By 2025, Norwegian Seafood Council hopes that Chinese consumption of Norwegian salmon and Norwegian artic cod will reach 156,000 MTs, and 40,000 MTs, respectively. The council also plans to promote other seafood products including mackerel, lumpfish, halibut, king crab, snow crab. sea cucumber, blue mussels, and cold water shrimp.

ChinaAg Comments

  • In early April 2017, Norway’s Prime Minister visited China and led a business delegation to restore economic/trade relations. A Portfolio Manager from Holberg Triton, an equity fund based in Bergen (southern Norway), was part of the business delegation and sought to promote Norwegian salmon in the Chinese market.
  • From mid-2014 to March 2015, according to China, 10 shipments of Norwegian salmon originating from three counties (Sor-Trondelag, Troms and Nordland) were found to contain viruses that can cause infectious salmon anaemia (ISA). As of 17 March 2015, the latest detection occurred on 27 February 2015. At the time, it was noted that whole salmon from Norway’s other 16 counties (19 total) would be allowed to enter China starting on 18 April 2015, but only if they are accompanied with sanitary/safety certificates (i.e. free of ISA viruses or salmonid alphaviruses – SAVs).
  • In September 2014, China temporarily banned the importation of whole Norwegian salmon reportedly due to salmon anaemia and its viral variants. Norwegian processed salmon (i.e. no heads, gills, and entrails) was still allowed into China.
  • In January 2011, China agreed to make Scotland its preferred salmon supplier. This occurred shortly after the the Oslo-based Nobel organization awarded the 2010 Peace Prize to Liu Xiaobo, an imprisoned Chinese dissident.

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