One of Australia’s most popular beer companies announced on Friday [5 May 2017] that their product will soon be sold into China. Little Creatures products brewed in Geelong, 75 km southwest of Melbourne, will be exported into Asia in an attempt to harness the lucrative Chinese market…Full Article: ECNS.cn May 2017

Key Point

  • Little Creatures Brewery currently operates a bar/pub in Hong Kong and plans on opening bars in Shanghai.

ChinaAg Comments

  • As of October 2016, China reportedly had more than 3,000 craft beer breweries, which in turn accounted for less than 3% of the country’s total beer output/sales. Key cities for the craft beer industry include Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Changsha, and Lijiang. Shanghai has approximately 200 different types of craft beer that range in price from CNY 30 to CNY 100 per liter [~US$4.40 to US$14.75].
  • From 2014 to 2015, according to a Beijing beer analyst, China’s total beer sales volume declined 4.9% while sales of premium and ‘super’ premium beer rose by 9% and 17%, respectively. At the time, low to mid-range (quality) beers comprise 80% of the Chinese market sales.
  • In 2014, China’s beer production declined (by 2.7%) for the first time in 24 years. At the same time, China Resources’ Snow Breweries had a 23.8% market share (by volume) in China, followed by Tsingtao Brewery’s Tsingtao Beer at 18.4%, Anheuser-Busch InBev at 14.3%, Beijing Yanjing Brewery at 12.3%, and Carlsberg Group at 7.5%.
  • In 1998, China overtook Germany as the number two consumer of beer, and passed the United States as the top consumer in 2002.

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