The Chinese market for portable refrigerators has been expanding rapidly in recent years thanks to the growing popularity of road trips among domestic tourists, said Gerardo Boschii, the Italian sales director of Italy-based portable refrigerator producer IndelB at a press conference in Beijing on Tuesday [18 April 2017] to release its new product, the T12…Full Article: The Global Times Apr 2017

Key Point

  • Indel B is marketing portable refrigerators to Chinese families that would like to store fresh (healthier) food for infants and older relatives.

ChinaAg Comment

  • Founded in 1967 and headquartered in Sant’Agata Feltria, Province of Rimini, Italy, Indel B is an appliance manufacturer whose product line includes hotel appliances (e.g. minibars, hairdryers, tevelisions, and safes), as well as portable wine cellars and its branded FrigoLatte refrigerator (used to store milk in cafés).

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