The umbrella organization for Japan’s farming cooperatives plans to start selling rice directly in China this fiscal year, seeking to cut out the layers of middlemen that have sent retail prices through the roof…Full Article: Nikkei Asian Review Apr 2017

Key Point

  • Japan’s Zen-Noh, aka the National Federation of Agricultural Co-operative Associations, is the sole exporter of Japanese rice to China. Zen-Noh plans to establish a joint-venture in a (unspecified) Chinese city to sell milled rice and onigiri rice balls directly to consumers.

ChinaAg Comment

  • Founded in 1972 and headquartered in Tokyo, Zen-Noh is nationwide farm cooperative that markets, distributes, and trades in a wide variety of agricultural products including rice, wheat, soybeans, fruits, vegetables, dairy products, agrochemicals, and farming machinery.

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