Goubuli, one of China’s longest established food brands from the northern city of Tianjin, has signed a strategic cooperation agreement with Australian health product company Blooms Bluesky Holding. Goubuli, has adopted the English name “Go Believe,” will acquire 78 percent of the latter, said Zhang Yansen, president of the Tianjin Goubuli Group Corporation…Full Article: China Daily Mar 2017

Key Point

  • In 2014, Tianjin Goubuli Food formed a partnership with Australia’s Gloria Jean’s Coffee chain to operate more than 100 shops in China.

ChinaAg Comment

  • Gloria Jean’s Coffee chain stops are primarily located in Tianjin, with other shops located in Beijing, Shanghai, Chengdu, Wuhan, and Qingdao.
  • In late 2015 or early 2016, Tianjin Goubuli Food (baozi and other snack products) was reportedly listed on China’s New Third Board.
  • Founded in 1858 and headquartered in Tianjin Municipality, Tianjin Goubuli (“Go Believe”) Food is a catering/restaurant chain that serves baozi (steamed buns).

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