Forget beer and wine made from grapes. In China’s alcoholic drinks market, it’s all about another, equally old boozy beverage. Yellow rice wine, sometimes known as liquid cake, dates back to the Shang Dynasty (c.16th century-11th century BC) more than 3,000 years ago. It is the fastest growing mass-market alcoholic drink in China, with sales volume estimated at 8 percent of the total market last year, according to China International Capital Corp Ltd…Full Article: China Daily Feb 2017

Key Point

  • According to China International Capital Corp (CICC), the majority of yellow rice consumption takes place in Zhejiang Province and Shanghai, eastern China. In contrast to imported Western wine products, Chinese consumers can easily differentiate between different types of yellow rice wine by age, origin, and taste due to their familiarity with the product.

ChinaAg Comments

  • Huangjiu (黄酒 or yellow wine) is a type of traditional Chinese wine (~20% alcohol) produced from rice, sorghum, millet, or wheat, and jiuqu (dried yeast balls).
  • Founded in 1743 and headquartered Shaoxing, Zhejiang Province, Kuaijishan Shaoxing Wine (SHA:601579) is known for its production of yellow rice wine. In August 2014, the company began trading on the Shanghai Stock Exchange.
  • Founded in 1997 and headquartered Shaoxing, Zhejiang Province, Zhejiang GuYueLongShan Shaoxing Wine (SHA:600059) is known for its production of yellow rice wine, but also produces beer and other wine products.
  • Founded in 1949 and headquartered in Huaibei, Anhui Province, Anhui Kouzi Distillery (SHA:603589) produces and markets high-end traditional Chinese wine and liquor.
  • Founded in 1949 and headquartered in Suqian, Jiangsu Province, Jiangsu Yanghe Brewery JSC (SHE:002304) produces and markets high-end traditional Chinese wine and liquor.
  • Founded in 1984 and headquartered in Yiwu, Zhejiang Province, Yiwu Danxi Wine Industry is a yellow rice wine producer.

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