Online retail volume of China’s farm produce is expected to grow by about 50 percent in 2016 as more farmers use e-commerce platforms to sell their produce. Online produce sales might reach 220 billion yuan ($32 billion) this year, up over 46 percent over the previous year, according to the Ministry of Agriculture…Full Article: China Daily Dec 2016

Key Point

  • In 2015, China’s agricultural e-commerce sales totaled CNY 150 billion [~US$23.1 billion].

ChinaAg Comments

  • In September 2016, Alibaba’s Juhuasuan announced plans to launch an e-commerce satellite to sell vegetables and other commodities. During the same month, it was reported that the number of buyers visiting Beijing’s ~1,000 wholesale markets had decreased from approximately 50,000 buyers per day to 10,000 over the past few years. This comes as Beijing pushes wholesale markets to neighboring areas as part of a plan to modernize the city’s wholesale markets.

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