DJI Innovation Technology Co, China’s largest commercial drone manufacturer, launched an upgraded agricultural drone, the MG-1S on Monday [22 November 2016] and announced a series of financial services to support the drones’ purchasing, operation and related training. Equipped with an advanced flight control system, radar and sensors, the MG-1S represents a breakthrough in flying stability, precision spraying and operational efficiency, and is capable of designing spraying routes and working automatically…Full Article: China Daily Nov 2016

Key Point

  • As of November 2016, DJI Technology has sold more than 2,500 Agras MG-1 agricultural drones and controls 70% of the Chinese agri-drone (farm) market. The company has more than 200 sales service offices in China. Its new MG-1S agricultural drone will be available in 2017 for CNY 42,000 (just over US$6,000) per unit.

ChinaAg Comments

  • In September 2016, Chinese media reported that agricultural drones were being used on 26,000 mu [~1,733 hectares] of land in Ningxia Hui Region.
  • In April 2016, the Vice President of DJI Technology stated that DJI would cooperate with various computer chip companies, but would also “keep a close eye on chip technology development.” As result, DJI was looking into using Chinese-produced computer chips.
  • In March 2016, DJI Technology announced they would train 10,000 people across China to operate agriculture-specific drones. Additionally, the Shenzhen-based company stated it would establish 100 after-sales service centers and offer subsidies (to ~10,000 people) boost the use of drones on farms.
  • As of early 2016, the market penetration of agricultural drones was 50% in the USA and Japan, but only 3% in China (~4,000 agricultural drones in use as of early 2016).
  • In November 2015, DJI launched its eight-rotor Agras MG-1, an agricultural UAV that can hold 10 liters (~2.6 gallons) of liquid (e.g. pesticides) and spray four hectares of farmland every hour.
  • In August 2015, California-based Intel (world’s largest PC chipmaker) invested US$60 million in Yuneec International, a Hong Kong-based drone manufacturer.
  • Founded in 2006 and headquartered in Shenzhen, southern China, DJI Technology is a leading Chinese manufacturer of unmanned aerial vehicles (UAV).

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