For the first time in China, mango lovers will be able to purchase Ecuadorian mangoes online. The tropical fruit’s entry into the Chinese market was signaled by the November 15 launch of a big Ecuadorian mango promotion campaign between Ecuador and Chinese online shopping platforms Yiguo.com and Tmall in Shanghai…Full Article: The Global Times Nov 2016

Key Point

  • Alibaba’s Tmall (November 15th to 21st) and Yiguo.com (November 17th to 30th) held online promotions for Ecuadorian mangoes (Tommy Atkins variety).

ChinaAg Comments

  • In October 2016, Ecuador began exporting mangoes to mainland China via air freight.
  • In January 2016, Ecuador and China signed an agreement on the importation of mangoes.
  • Founded in 2005 and headquartered in Shanghai, Yiguo E-Commerce is an e-commerce platform that focuses on selling of food products including fruits (domestic and imports), meat (e.g. beef, pork, lamb), poultry eggs, dairy, seafood, vegetables, processed foods (e.g. snacks, frozen food, sausages, sauces, etc.), juice, and wine. In March 2016, Yiguo E-Commerce received an undisclosed amount of financial investment from KKR (private equity firm) and Alibaba (shareholder of Yiguo).

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