After harvesting potatoes on his plot, Hao Jinde saved some for his family to eat and sold the rest, over 500 kg, making 600 yuan (88 U.S. dollars). Instead of peddling on the street as in the past, this year Hao sold them to a store belonging to the online shopping platform, Lecuntao, at his village in Jingle County, a potato growing region in northern China’s Shanxi Province…Full Article: Nov 2016

Key Point

  • Launched in 2014 and headquartered in Changzhi, Shanxi Province, Lecuntaois an e-commerce platform focused the rural market. As of late 2016, Lecuntao has a network of approximately 70,000 villages located across 25 provinces.

ChinaAg Comment

  • In January 2016, Lecuntao was reported to have a network of approximately 60,000 villages located across 10 provinces.

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