Yum China Holdings Inc, a separate company carved out from Yum Brands Inc that started trading in New York on Tuesday [1 November 2016], said it will continue focusing on direct operating business model in China, rather than franchising. Yum Brands announced it was separating its China operations last October, and the spinoff from Yum Brands completed on Oct 31, with Yum China listed on the New York Stock Exchange…Full Article: ECNS.cn Nov 2016

Key Point

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  • In early 2017, Yum China Holdings (YUMC) will reportedly open Taco Bell outlets in mainland China.
  • In September 2016, Yum Brands announced it secured investors for its Chinese spinoff. Primavera Capital Group would invest US$410 million while Zhejiang Ant Small & Micro Financial Services Group (Alibaba’s online payment application Alipay) would invest US$50 million.
  • In June 2016, Yum Brands announced it would delay its Chinese spinoff plans. The decision was made after key investors decided to delay bids after Yum Brands instituted new terms on investments. Additionally, potential investors believed that the US$10 billion valuation by Yum Brands for the new division was too high. At the same time, Primavera Capital, a Chinese private equity company with offices in Beijing and Hong Kong, was seeking a minority investment in the Yum’s Chinese division.
  • In May 2016, Singapore’s Temasek Holdings, China Investment Corp (CIC) and KKR advanced to the second round of bidding for a minority stake in Yum’s Chinese division. At the time, Yum Brands Chinese division was valued between US$8 billion to US$11 billion. The second round of bids is for approximately a 20% stake in the new company.
  • In April 2016, China Investment Corp (CIC) announced it may invest the new Chinese division of Yum Brands.
  • In March 2016, Yum Brands announced it would open its first Taco Bell fast food restaurant in China by the end of the year. Additionally, Yum Brands opened its first Kentucky Fried Chicken (KFC) restaurant in Tibet.
  • As of December 2015, Yum Brands operated approximately 6,900 restaurants (e.g. KFC, Pizza Hut, etc.) in roughly 1,000 Chinese cities. During the same month, KFC announced it would open its first restaurant in Tibet in January 2016.
  • In late-October 2015, Yum Brands announced it would split off its Chinese division into a separate company.
  • In mid-October 2015, Yum stated it would lower its annual growth forecast in light of lackluster sales.
  • In August 2015, there was speculation that Yum Brands would spin off its KFC division after the CEO of Yum’s KFC Division transitioned to the CEO position of Yum China.
  • In June 2015, Kentucky Fried Chickens comprised 4,889 out of Yum’s 6,853 (or 71%) restaurants in China.
  • Founded in 2004 and headquartered in Shanghai, East Dawning (a subsidiary of Yum Brands) is a fast food chain that sells various Chinese noodle dishes, steamed buns, and fruit tea beverages.
  • KFC is owned by Yum Brands, a company that also manages Taco Bell and Pizza Hut. The company also manages a high-end Italian restaurant in Shanghai called “Atto Primo”.

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