China became Australia’s No 1 wine export market for the first time in 2015-16, after sales of Australian wine in China grew by 51 percent to be worth more than $363 million. Wine Australia released its annual Export Report of Thursday [20 October 2016], which showed China had accelerated past the United States and the UK to become Australia largest wine export market, taking 21 percent of Australia’s total exported wine, worth an overall $1.67 billion in 2015-16…Full Article: China Daily Oct 2016

Key Point

  • According to Wine Australia, over 1/3 of Australia’s wine exports to China were priced at least AU$7.50 per liter [~US5.70].

ChinaAg Comments

  • From January to March 2016, China imported US$160 million worth of Australian bottled wine, a 60% increase vis-à-vis 2015. Imports benefited from a cut in Chinese import tariffs (14% to 8.4%).
  • In December 2015, China-Australia Free Trade Agreement (ChAFTA) came into force.
  • In June 2015, China and Australia signed a free trade agreement.
  • From 2010 to 2015, red wine’s market share in China dropped 4.9% in favor of white wine and sparkling wine. However, red wine remains the most popular type of wine consumed in China with a 75% market share.
  • From 2013 to 2014, Chinese wine consumption increased 5.6% to 1.94 billion bottles.

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