The Chateau Lafite Rothschild of France recently announced it would establish a partnership with China’s e-commerce company to sell its wines. Under the arrangement, JD Mall will become the exclusive online distributor of Legend Medoc wines of the Chateau Lafite Rothschild…Full Article: China Daily Oct 2016

Key Points

  • According to the President of the Consumer Division of JD Mall, French wines account for 50% of the online company’s total wine sales.
  • In addition to Château Lafite Rothschild, will also promote sales of Légende Médoc (also part of the Lafite collection of wines).

ChinaAg Comments

  • In April 2016, Château Lafite Rothschild won a court case in Jinan, Shandong Province, against Falaiya Wine over the illegal use of its trademark. In 2015, Château Lafite Rothschild brought its complaint of counterfeit “Lafite” wines to the Shandong courts. In the past, Château Lafite Rothschild of France has invested in developing Shandong Province’s wine industry.
  • As of early 2014, Chinese investors had bought approximately 70 Bordeaux area chateaus (~1% of Bordeaux’s 8,000 chateaus).
  • In November 2012, the Beijing headquartered Vats Liquor (owned by Wu Xiangdonghas) obtained the Chinese distribution rights for the Bordeaux-based wines of Lafite, Chateau Latour, Chateau Margaux, and Chateau Mouton Rothschild.
  • Founded in 1998 and headquartered in Beijing, Jingdong Mall (aka is one of China’s largest e-commerce platforms. In May 2014, the company was listed on New York’s NASDAQ Stock Exchange (NASDAQ:JD). The company’s original focus was electronics.

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