One hot Saturday afternoon mid-September, Li Hao, a 29-year-old researcher with a chemical company in Shanghai, binged on a dozen varieties of craft beer. He helped himself to all those drinks at a beer fair at Pudong Kerry Center in Shanghai. More than 50 stalls were selling hundreds of brands, both global and local. Li wished he had a pair of bellies to take them all in…Full Article: China Daily Oct 2016

Key Points

  • China reportedly has more than 3,000 craft beer breweries, which in turn account for less than 3% of the country’s total beer output/sales. Key cities for the craft beer industry include Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Changsha, and Lijiang. Shanghai has approximately 200 different types of craft beer that range in price from CNY 30 to CNY 100 per liter [~US$4.40 to US$14.75].
  • Founded in 2013 an headquartered in Beijing, Panda Brew is a craft brewery that has an annual output of 1,000 MTs and supplies 50 Chinese cities. The brewery has received a financial investment Tiantu Capital, a private equity firm.

ChinaAg Comments

  • Chinese imports of roasted malt (used in craft beer production) are modest. From 2007 to 2012, mainland China imports of roasted malt increased from 9,924 MTs to 13,790 MTs (+39%), while equivalent values rose from US$4.5 million to US$8.5 million (+90%). Belgium was the dominant supplier, accounting for 74% of China’s imports by volume in 2012.
  • Founded in 2002 an headquartered in Shenzhen, Guangdong Province, Tiantu Capital is a private equity firm whose investment portfolio includes Xinjiang Condy Seed Technology (December 2008), Beijing Century Chestnut Ecological Agriculture (May 2010 & 2011), Hubei Zhouheiya Food (November 2010), Sunshine Kitchen (August 2012), Fujian Anxi Eight Horses Tea (November 2012), Hangzhou Ganqishi Restaurants (August 2013), Qinghai Xiaoxiniu Dairy (January 2014), and Sichuan Gaofuji Food (April 2014).
  • In 1998, China overtook Germany as the number two consumer of beer, and passed the United States as the top consumer in 2002.

Similar Posts by ChinaAg

Spread the word. Share this post!