Starbucks Coffee Company, global leader in coffee chain stores, is further expanding its ready-to-drink coffee beverage business in China by introducing a new bottled lines tailored for Chinese taste and plans to bring its distributions to more cities in the country…Full Article: China Daily Sept 2016

Key Point

  • Starbucks announced it would launch new bottled Frappuccino (Arabica) coffee beverages in coffee, mocha, caramel and vanilla flavors. The company plans to sell the ready-to-drink coffee beverage in Chinese supermarkets, convenience stores and online (e-commerce).

ChinaAg Comments

  • In September 2016, Starbucks announced it would market two iced shaken tea beverages from its Teavana brand in China.
  • In July 2016, Starbucks announced that Princi food products, a boutique bakery, will be used to stock Starbucks’ new international roaster and reserve tasting room in Shanghai (opening in 2017).
  • In June 2016, Starbucks announced it would raise the price of its coffee drinks by 8% to 10% in China. The last time Starbucks raised the price of its coffee drinks in China was in 2012.
  • In May 2016, Starbucks announced it would open its first international roaster and reserve tasting room in Shanghai in 2017.
  • As of early 2016, Starbucks had more than 2,100 stores located across 100 cities, making China its largest overseas market.
  • In January 2016, Starbucks announced plans to open 1,400 new stores by 2019.
  • In 2015, Starbucks had a 73.3% of China’s high-end coffee chain market, followed by McDonald’s McCafe at 9.3%, Whitebread’s Costa Coffee (British), and China Resources Enterprise’s Pacific Coffee at 3.9%.
  • In December 2015, Starbucks began marketing their goods on Alibaba’s Tmall e-commerce site.
  • As of 2015, Starbucks had 1,700 coffee shops in China.
  • In September 2015, Starbucks opened two stores in Xining City, Qinghai Province, northwest China.
  • In March 2015, Tianjin’s Tingyi Group signed a deal with Seattle’s Starbucks to produce and distribute the coffee company’s ready-to-drink products in mainland China.
  • From 2014 to 2015, Nestlé’s (Switzerland) share of China’s RTD coffee market grew from from 56.4% to 58.1%, while Suntory Holdings’ (Japan) share declined from 14.2% to 12.6% and Uni-President Enterprises’ (Taiwan) share decreased from 6% to 5.2%. Latte was the most popular within China’s RTD coffee market.
  • In November 2012, Starbucks raised the retail price on five espresso-based drinks (e.g. latte, macchiato, mocha, and cappuccino) by CNY 2 (US$0.32) in 12 cities across China including Tianjin, Chongqing and Dalian.
  • In January 2012, Starbucks raised the retail price for regular coffee by CNY 1 to 2 (US$0.16 to US$0.32). Starbucks also increased the price of espresso and hot chocolate by CNY 1 to 3.
  • In 1999, Starbucks opened its first coffee store in China.

Similar Posts by ChinaAg

Spread the word. Share this post!