Think China’s traditional fiery tipple baijiu is too much? Try blending it with coffee, beer or even chocolate. At a tasting event in the bar of Pop-Up Beijing, a home decor store in the city’s Sanlitun district Saturday [6 August 2016], Hannah from the United States changed her view about the high-proof, spicy liquor following a sip of coffee-infused baijiu…Full Article: ECNS.cn Aug 2016

Key Points

  • In 2015, a Canadian wine blogger launched World Baijiu Day (August 9th) in order to promote baijiu liquor internationally.
  • In 2014, Chinese baijiu liquor comprised 37.5% of global liquor production, but only 0.8% of the international trade market.

ChinaAg Comments

  • Established in 1999 in Guizhou province (southwestern China), Kweichow Moutai is a state-owned enterprise in China, specializing in the production and sales of Maotai liquor, together with the production and sale of beverage, food and packaging material, and development of anti-counterfeiting technology.
  • With roots going back to the early 1950s, Wuliangye was established in 1998 in Yibin, Sichuan province. A rival of Kweichow Moutai, Wuliangye is an alcoholic beverage producer that specializes in the production of baijiu liquor. The company has a numerous baijiu products that vary in strength.

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