Kraft Heinz Company, the world’s fifth-largest food and beverage company, introduced its iconic Planters brand to China amid rising interests from Chinese customers on imported foods. With Chinese buyers having developed huge interests on online shopping, Planters are currently available on some popular online Chinese platforms such as JD.com, according to the company…Full Article: China Daily Aug 2016

Key Point

  • According to the Managing director of Kraft Heinz China, the company will eventually look to sell Planters products in local Chinese supermarkets.

ChinaAg Comments

  • According China National Candy Association (CNCA), Kraft Heinz China spent US$10 million on introducing their Planters brand to the Chinese market. Chinese competitors include LPPZ (Hubei Shop Good Food), Three Squirrels, and Hangzhou Haomusi Food (Be & Cheery).
  • In 2015, according to Mintel, nuts and seeds accounted for 84% of China’s salty snack market, which does not include traditional Chinese snacks.
  • In August 2015, JD.com purchased a 10% stake in Yonghui Superstores. Established in 2001 and headquartered in Fuzhou, Fujian Province, Yonghui operates 460 medium-sized supermarkets all over China (as of 2015).
  • In June 2015, Agriculture and Agri-Food Canada signed an agreement with the Chinese e-commerce site JD.com in Beijing. As a result, JD.com will launch a page dedicated to selling Canadian agri-food and fish and seafood products within the next year.
  • Founded in 2012 and headquartered in Wuhu, Anhui Province, Three Squirrels is one of China’s leading snack retailers on Alibaba’s Taobao and TMall e-commerce platforms. Three Squirrels’ online products include nuts (almonds, cashews, macadamias, peanuts, pistachios, pecans, pine nuts, walnuts), dried fruit (raisins, mango), and processed food (meat, pastries, cookies).
  • Founded in 2006 and headquartered in Wuhan, Hubei Province, LPPZ (Hubei Shop Good Food) is snacks producer and distributor. The company’s product line includes nuts (cashews, chestnuts, macadamias, peanuts, pecans, pine nuts, pistachios), dried fruit (mango, plum, jujube, raisins, blueberries), dried seafood products (fish, squid, octopus), shrimp, processed meat (sausages, chicken, pork), edible seeds (sunflower, pumpkin, peach), processed food (potato chips, pastries, cookies, mushrooms, bamboo shoots, kelp, eggs, lettuce), and beverages (tea, coffee).
  • Founded in 2005 and headquartered in Hong Kong, Capital Today is a private equity firm. In 2013 and 2014, the firm invested in Three Squirrels, an online snacks/nuts distributor.
  • Founded in 1998 and headquartered in Beijing, Jingdong Mall (aka JD.com) is one of China’s largest e-commerce platforms. In May 2014, the company was listed on New York’s NASDAQ Stock Exchange (NASDAQ:JD). The company’s original focus was electronics.

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