Chinese online retailing giant Alibaba Group Holding announced on Tuesday [19 July 2016] that it will open its first local office in the Australian city of Melbourne later this year, after flagging its intentions to expand outside of China…Full Article: July 2016

Key Point

  • According to Alibaba’s Director and President, establishing a foothold in Australia (and New Zealand) is part the e-commerce giant’s strategy of raising its customer base from 423 million to 2 billion by 2036.

ChinaAg Comments

  • In June 2016, New Zealand’s Fonterra stated it would start selling its “Tip Top” ice cream brand in China via Alibaba’s Tmall.
  • As of early 2016, Alibaba’s Tmall had 58% share of China’s e-commerce market, while had a 23% market share.
  • In September 2015, Germany’s Metro Group AG (hypermarkets) announced it would open an online store on Alibaba’s Tmall. During the same month, Alibaba announced it would market Californian Mondavi wines, including middle shelf wines (US$15 to US$20 per bottle) Twin Oaks and Woodbridge, via its Tmall Vineyard Direct web platform.
  • In 2013, Alibaba, the Hangzhou-based e-commerce business, stated that sales for its agricultural goods grew by 195% year-on-year. Its best performers in this category were fruit, vegetables, and seafood.

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