As part of a program to upgrade its food sales, Starbucks Corporation will become a licensee and investor in the boutique bakery and cafe Princi. The bakery will offer food in all new Starbucks roastery locations, including Shanghai and New York…Full Article: ECNS.cn July 2016

Key Point

  • Princi food products will be used to stock Starbucks’ new international roaster and reserve tasting room in Shanghai (opening in 2017).

ChinaAg Comments

  • In June 2016, Starbucks announced it would raise the price of its coffee drinks by 8% to 10% in China. The last time Starbucks raised the price of its coffee drinks in China was in 2012.
  • In May 2016, Starbucks announced it would open its first international roaster and reserve tasting room in Shanghai in 2017.
  • As of early 2016, Starbucks had more than 2,100 stores located across 100 cities, making China its largest overseas market.
  • In January 2016, Starbucks announced plans to open 1,400 new stores by 2019.
  • In 2015, Starbucks had a 73.3% of China’s high-end coffee chain market, followed by McDonald’s McCafe at 9.3%, Whitebread’s Costa Coffee (British), and China Resources Enterprise’s Pacific Coffee at 3.9%.
  • In December 2015, Starbucks began marketing their goods on Alibaba’s Tmall e-commerce site.
  • As of 2015, Starbucks had 1,700 coffee shops in China.
  • In September 2015, Starbucks opened two stores in Xining City, Qinghai Province, northwest China.
  • In March 2015, Tianjin’s Tingyi Group signed a deal with Seattle’s Starbucks to produce and distribute the coffee company’s ready-to-drink products in mainland China.
  • In November 2012, Starbucks raised the retail price on five espresso-based drinks (e.g. latte, macchiato, mocha, and cappuccino) by CNY 2 (US$0.32) in 12 cities across China including Tianjin, Chongqing and Dalian.
  • In January 2012, Starbucks raised the retail price for regular coffee by CNY 1 to 2 (US$0.16 to US$0.32). Starbucks also increased the price of espresso and hot chocolate by CNY 1 to 3.
  • In 1999, Starbucks opened its first coffee store in China.

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