Over fears of adulterated or substandard food, many Chinese rely on word-of-mouth to find safe groceries, but officials and technicians say it is time to take a more scientific approach and use big data to address food safety concerns. A popular trend currently is ugly vegetables, as many take this as an indication of limited artificial interference…Full Article: Xinhua July 2016

Key Points

  • China Food and Drug Administration (CFDA) has voiced support for ShiAnCe (test for safe food), an app that scans bar codes and present data on that product.
  • In 2014, the Guizhou Academy of Testing and Analysis launched the Food Safety Cloud, a system that covers 35,551 products. More than 20,000 businesses and testing agencies participate in the Food Safety Cloud.
  • According to the Chairman of the Board of Directors of the Bright Oceans Corporation (BOCO), China produces more than 700,000 MTs of Wuchang rice (a high quality type of rice) annually, while 10 million MTs of the rice is sold each year. The Chairman of BOCO noted that approximately 90% of Wuchang rice sold in China is fake. As a result, in 2014, BOCO began tracking legitimate Wuchang rice sales by issuing bar codes on packaging that could be traced back to point of origin.

ChinaAg Comments

  • By 2020, China plans to have all food products traceable (from farm to fork).
  • From 8 to 10 July 2016, Guiyang, capital of Guizhou Region hosted the Eco Forum Global Annual Conference. The Vice Governor of Guizhou Region He Li spoke about food safety.
  • In March 2013, Carrefour stores in Shanghai launched a traceability program using QR codes to allow customers to trace the origin of agricultural products such as carrots, strawberries, and green vegetables.
  • Founded in 2004, Zhejiang Evoture Net Technology is currently (as of 2016) working with Israel’s Visualead (software company) to launch a new food tracing system using QR (Quick Response) codes that are branded with an image or company slogan.
  • Founded in 1988 and headquartered in Beijing, Bright Oceans Corporation (BOCO) operates in multiple industries including information technology, energy (petroleum), mining, finance (investments), and more. The Shanghai listed Bright Oceans Inter-Telecom (SHA:600289) is one of its IT subsidiaries.

Similar Posts by ChinaAg

Spread the word. Share this post!