China’s tea brand inWe, which targets young consumers and has been dedicated to repackaging Chinese tea as hip to the West, opened its eighth store in Beijing on Thursday [16 June 2016] night. Unlike the traditional way of drinking Chinese tea, where delicate tea sets and complicated tea etiquette are required to brew a good cup, inWe uses modern high-tech tea machines to ensure a consistent quality and taste of tea. Besides that, the stores are designed with a simple, modern aesthetic and a green environment for young people to gather and chat…Full Article: June 2016

Key Point

  • According to the founder of inWe tea, Miu Qin, the company markets green tea, white tea, Oolong tea, and black tea, and hopes to have 300 Chinese stores with the “next few years.”

ChinaAg Comment

  • In 2013, Chinese produced 1.9 million MTs of tea (primarily green tea). Fujian Province led China in tea production and produced 346,989 MTs of tea (18% of China’s total tea output).

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