Working staff of Taobao, one of China’s leading e-commerce platforms, attach an identification code to a chicken during live-streaming of their products in southwest China’s Chongqing Municipality, May 30, 2016. In order to help consumers have a direct understanding of goods they want to buy, Taobao kicked off its live-streaming for agricultural products in Tujia-Miao Autonomous County of Xiushan in Chongqing Monday [30 May 2016]…Full Article: Xinhua May 2016

Key Point

  • Taobao marketed live chickens and honey during their live-streaming app in Chongqing Municipality.

ChinaAg Comments

  • In January 2013, Taobao noted that chocolate accounted for 13.8% of the total food sales in the run up to Chinese New Year (Spring Festival), making it its most popular selling food product.
  • In March 2010, Taobao (see Alibaba Group) launched Juhuasuan, an e-commerce site that sells a diverse set of consumables (e.g. clothing, food, appliances, etc.).
  • Launched in 2003 and owned by Alibaba Group, Taobao is an e-commerce platform that sells a variety of products (e.g. clothing, appliances, electronics, healthcare products, and more) directly to the consumer.

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