Shanghai will be home to Starbucks Coffee Company’s first international roaster and reserve tasting room late 2017. The tasting room will be along Nanjing Road West, one of the busiest shopping destinations in the city, as part of the TaikooHui project…Full Article: China Daily May 2016

At a recent Starbucks shareholder meeting in Seattle, Washington state, 11 baristas from Chengdu, 6,300 miles away, performed biàn liǎn, a dramatic, operatic art of Sichuan province…Full Article: May 2016

Key Points

  • As of early 2016, Starbucks had more than 2,100 stores located across 100 cities, making China its largest overseas market.
  • In 2015, Starbucks had a 73.3% of China’s high-end coffee chain market, followed by McDonald’s McCafe at 9.3%, Whitebread’s Costa Coffee (British), and China Resources Enterprise’s Pacific Coffee at 3.9%.
  • From 2014 to 2015, Starbucks tea sales increased by 17%.

ChinaAg Comments

  • In January 2016, Starbucks announced plans to open 1,400 new stores by 2019.
  • In December 2015, Starbucks began marketing their goods on Alibaba’s Tmall e-commerce site.
  • As of 2015, Starbucks had 1,700 coffee shops in China.
  • In September 2015, Starbucks opened two stores in Xining City, Qinghai Province, northwest China.
  • In March 2015, Tianjin’s Tingyi Group signed a deal with Seattle’s Starbucks to produce and distribute the coffee company’s ready-to-drink products in mainland China.
  • As of December 2014, according to the President of Starbucks China, the company had 1,400 shops located across 84 cities.
  • In January 2013, Starbucks China announced plans to have 1,500 shops by 2015.
  • In 1999, Starbucks opened its first coffee store in China.
  • Coffee production in China is focused on Yunnan province, which accounted for 90% of China’s output in 2012. In 2009, Guangdong province halted coffee production, while Hainan Island produces ~440 MTs annually.

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