Fonterra, New Zealand’s dairy cooperative and a leading dairy food services player in China, has launched its new brand, Anchor Food Professionals, in Shanghai, in a move designed to take advantage of a fast-expanding dairy market in the Chinese mainland, estimated to have an annual compound growth rate of more than 20 percent. Market researchers looking at the sector said that new lifestyle concepts are being adopted by Chinese consumers, such as “afternoon tea”, “coffee break”, and “office pantry”…Full Article: May 2016

Key Point

  • From 2012 to 2015, according to Dianping Holdings, China increased the number of new bakeries and beverage stores from 5,000 to 40,000.

ChinaAg Comment

  • Founded in 2003 and headquartered in Shanghai, Dianping is a restaurant-review and group-buying services platform. It has been compared as a mixture of US-based commerce sites of Yelp (restaurant review) and Groupon (e-commerce merchant). Its primary competitor in China is the Beijing-based (founded in 2010). In May 2016, a Shanghai court ordered Baidu (search engine) to pay CNY 3 million (~US$456,900) in damages to Dianping over copying comments and other information to Baidu controlled sites.
  • Founded in 2001 and headquartered in Auckland, New Zealand, Fonterra is New Zealand’s largest company by revenue and the world’s largest dairy exporter.

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