New Zealand’s Westland Co-operative Dairy Co plans to tap China’s premium dairy market by selling milk and dairy products to consumers to tap the rising demand from Chinese. Westland, previously a B2B (business-to-business) supplier, launched a whipping cream in Shanghai yesterday [11 May 2016] at the four-day 2016 Bakery China exhibition which opened yesterday, and plans to release a liquid milk in the Chinese market next month as it extends its products into the daily consumption market…Full Article: ECNS.cn May 2016

Key Point

  • Westland Milk Products plans on selling Westgold brand products [e.g. Westgold UHT Milk] in China via the Chinese-based distributor Shanghai Pujia Food Technology.

ChinaAg Comments

  • In early 2014 a New Zealand dairy producer, Westland Milk Products, announced that they would invest in an infant formula plant (US$102 million) with the stated aim of exporting to China.
  • Founded in 1937 and headquartered Hokitika, South Island, New Zealand, Westland Co-operative Dairy Company is large dairy producer that supplies milk powder, UHT milk, milk protein (whey, casein), cream, infant formula, and butter.

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