Huangtaiji, an Internet venture specializing in selling Chinese traditional pancake, has accelerated its expansion into food delivery business, after inviting famous food chains including Huangjihuang and Zaihuangbao to its own food delivery platform. Almost 30 food brands with over a hundred quality dishes are now available for orders on Huangtaiji’s app…Full Article: The Global Times Apr 2016

Key Points

  • In June 2016, Huangtaiji plans to open its first store in Sydney, Australia.
  • Huangtaiji owns a food processing factory.

ChinaAg Comments

  • Founded in 2012 and headquartered in Beijing, Huang Tai Ji (“Yellow Too Lucky”) Traditional Food is a restaurant chain that primarily serves Chinese pancakes/crepes, tofu, and soybean milk. In August 2012, the company opened its first restaurant in Beijing’s Central Business District (CBD).
  • Zaihuangbao is a Beijing based Cantonese food restaurant that serves dishes in clay pots.

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