One of New Zealand’s largest producers of kiwifruit is considering the possibility of growing its variety of the fruit in China as part of a plan to source it from local growers and ensure a year-round supply. Zespri International Ltd announced the plan on Thursday [21 April 2016] in Shanghai at the launch of the 2016 kiwifruit season, which is expected to set a record for sales. “We anticipate sales of around 24 million trays in 2016, up about one-third from the 18 million trays sold last season,” said CEO Lain Jager…Full Article: China Daily Apr 2016

Key Point

  • New Zealand’s kiwifruit producer, Zespri, has reached an agreement with the provincial government of Shaanxi to promote research and scientific collaboration. Zespri also plans to open offices in Chengdu and Chongqing in order to market its kiwifruit in western China.
  • From 2013 to 2015, China’s kiwifruit production increased from 1.2 million MTs to 1.78 million MTs.

ChinaAg Comments

  • In February 2013, New Zealand confirmed that the 2010 outbreak originated from China.
  • In November 2012, approximately 68% (only 26% in 2011) of the country’s kiwifruit orchards were adversely affected by the disease.
  • In November 2010, New Zealand’s North Island kiwifruit orchards began suffering from Psa (bacterial kiwifruit vine disease) outbreaks.
  • In 2008, Zespri’s kiwifruit production exceeded 100 million trays.
  • Since 2008, when China and New Zealand signed bilateral free trade agreement, New Zealand exports to China have tripled from US$1.69 billion to US$5.88 billion (2012).
  • In 1997, New Zealand Kiwifruit Marketing Board established the Zespri brand (headquartered in Mount Maunganui, Bay of Plenty, North Island).

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