Capri Sun, a German company that makes wholesome fruit juices for kids, will speed up its expansion in the maturing China market as it sees potential for great profits. For Capri Sun, which is sold in foil pouches, children aged between six and 14 are target consumers. Following China’s new policy that encourages married couples to have two children as against one in the past, the juice maker is bullish on the long-term growth of the China market…Full Article: China Daily Apr 2016

Key Points

  • In 2015, Capri Sun sold 16,000 MTs (~80 million drink pouches) worth of juice products in China. Capri Sun hopes to sell 120,000 MTs to 200,000 MTs in China within the next five years. During the same year, Capri Sun opened a “children’s drinks” museum in Beijing.
  • In 2013, Capri Sun signed a cooperation/distribution agreement with Reignwood, which boosted the former’s distribution network.
  • In 2005, Capri Sun (founded in 1969) entered the Chinese market.

ChinaAg Comment

  • Founded in 1984 and headquartered in Beijing, Reignwood Group is the Chinese distributor of Red Bull (energy drink), Vita Coco (coconut water), and Capri Sun (juice concentrate drink).

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