Liuzhou, a traditionally industrial city best known for its steel and automobile manufacturing, has been promoting its signature street food to more dining tables at home and abroad. Each day, workers from Luobawang Food Company of Guangxi Zhuang Autonomous Region need to print 2,000 order forms and distribute more than 20,000 packages of instant river snail rice noodles to other regions of the country. Combining traditional food materials of the Han people with Miao and Dong ethnic groups, river snail rice noodles, or “Luosifen” in Chinese, is a dish of rice noodles boiled with pickled bamboo shoots, dried turnip, fresh vegetables and peanuts in spiced river snail soup…Full Article: ECNS.cn Mar 2016

Key Points

  • Luobawang Food Company was founded in February 2015 and is headquartered in Liuzhou, Guangxi Region. As of 2016, the company had an annual instant river snail rice noodle production capacity of 40,000 packages per day.
  • River snail rice noodle is reportedly the top selling rice noodle product on Alibaba, a Chinese e-commerce website. In 2005, across all e-commerce websites, the product generated more than CNY 500 million (~US$77 million) in revenue.
  • In 2012, domestic interest and sales of river snail rice noodle increased in the wake of the “A Bite of China” documentary.
  • In 2008, river snail rice noodle (aka Luosifen) was designated a cultural heritage product of Guanxi Region.

ChinaAg Comment

  • In October 2012, a giant bowl of river snail rice noodle (aka Luosifen) was prepared for 10,000 people at the Liuzhou Food Festival in Guangxi Region.

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