Shanghai Food and Drug Administration said on Wednesday [16 March 2016] that it has officially initiated an investigation towards Eleme, a domestic online-to-offline food-delivery company, for its violation of the Food Safety Law exposed by the annual “315 Gala” on Tuesday. Eleme was also fined 120,000 yuan, or around 18,408 U.S. dollars, for violating the Food Safety Law last November [2015]. China Central Television (CCTV) hosts the evening gala on March 15 annually to mark World Consumer Rights Day…Full Article: Mar 2016

Key Point

  • Eleme was reportedly working with non-licensed Beijing restaurants who uploaded fake photos and addresses.

ChinaAg Comments

  • In July 2011, Eleme expanded into the cities Beijing and Hangzhou, and later into Guangzhou and Tianjin in March 2012.
  • Founded in 2009 and headquartered in Shanghai, Eleme (“Hungry Yet?”) is an e-commerce platform that focuses on restaurant food delivery.

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