Price cuts that kept China’s wine market low in recent years will continue this year, and the retail market value will shrink, only to rebound from next year, according to an industry survey. According to the latest issue of the China Wine Report by Mintel Group Ltd, prices will rise from next year, so too will retail sales value, with the market growing at a healthy 5 percent or more till 2020. Till 2012, volume growth was in double digits, but the government’s anti-extravagance campaign hit sales and imports of wines hard. Volume growth turned negative, necessitating industry restructuring and price cuts…Full Article: Jan 2016

Key Point

  • From 2010 to 2015, red wine’s market share in China dropped 4.9% in favor of white wine and sparkling wine. However, red wine remains the most popular type of wine consumed in China with a 75% market share.

ChinaAg Comment

  • In February 2015, the CEO of Vinexpo stated that China’s wine market would grow by nearly 25% from 2014 to 2018.

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