China is now New Zealand’s sixth-largest wine export market by value. Wine exports to China for the financial year to June 2015 exceeded NZ$27 million ($18 million), said Natalie Potts, marketing manager, Asia, for the New Zealand Winegrowers. The top three markets for New Zealand wine exports are the United States, Australia and the United Kingdom. “As Chinese consumption of New Zealand wine grows, we expect to see China rise up through the ranks,” said Potts…Full Article: ECNS.cn Jan 2016

Key Point

  • Approximately 85% of New Zealand’s wine exports are of the Sauvignon Blanc variety (i.e. white wine). On the North Island, New Zealand grows red wine varieties (akin to Bordeaux), as well Syrah (red wine) in Hawkes Bay (North Island). The South Island primarily grows Pinot Noir and Riesling varieties.

ChinaAg Comments

  • In early 2013, the New Zealand Trade and Enterprise (NZTE) and New Zealand Winegrowers (NZW) began wine certification program for Chinese wine importers/distributors and other food professionals. The program was designed in part to boost Kiwi wine exports to China over the following three to five years (i.e. 2013 to 2018).
  • In 2008, China and New Zealand signed a FTA that set in place the removal of tariffs on 96% of New Zealand exports. This removal has been staggered over time, with certain agricultural exports being tariff free by 2012-2013 (infant formula, wine, apples, etc.), 2016 (edible offal, oranges, beef, etc.), 2017 (butter, cheese, liquid milk), and 2019 (whole/skim powdered milk). New Zealander wheat, sugar, and rice will not have receive reduced tariffs.

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