The creator of Red Bull confirmed it is negotiating for the “right” structure and method of cooperation with Thai-Chinese property developer, the Reignwood Group, the company distributing the energy drink in China, as demand for the product continues growing. Thailand-based TC Pharmaceutical Industries Co Ltd was reacting to reports that had suggested the distribution agreement would be ended when it expires soon. But instead TC Pharma CEO Saravoot Yoovidhya has insisted the two are now discussing how they can continue working together to reinforce Red Bull’s share of the booming Chinese energy drinks market…Full Article: China Daily Dec 2015

Key Point

  • In 2014, Red Bull reportedly had a 43% share of the world’s energy drink market. At the same time, it sold more than 5 billion cans in China.

ChinaAg Comment

  • Red Bull has Chinese production facilities in Beijing, Hubei, Jiangsu, Guangzhou and Hainan.
  • In December 2013, Red Bull announced it would begin selling its eponymous international product (i.e. silver and blue can) in China.
  • In 1995, Red Bull began supplying a local/domestic version of its Red Bull (“Hong Niu”) product in China.

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