The Chinese cola brand Tianfu, once the country’s top-selling soft drink, will return to the market after being absent from shelves for nearly two decades, according to the producer on Thursday [7 January 2016]. Tianfu Cola will be relaunched around Spring Festival (the Lunar New Year), which falls on Feb. 8 this year, said Qian Huang, general manager of the company. Qian said Tianfu would still use its natural traditional Chinese medicine (TCM) herbal recipe to produce the “healthy drink.”…Full Article: Xinhua Jan 2016

Key Points

  • In 2010, Tianfu Cola successfully sued Pepsi-Cola to return its product’s formula and technical secrets
  • In 2005, Tianfu Cola’s market share evaporated to just 1 percent. A year later, Tianfu Cola sold its JV stake, but was unable to retain its production rights.
  • In 1994, Tianfu Cola and Pepsi-Cola established a joint venture.
  • Based in Chongqing, southern China, Tianfu Cola was a major soft drink producer during the 1980s and early 1990s and reportedly had a 70% share of the soft drink market in China.

ChinaAg Comment

  • In October 2009, Tianfu (“Heavenly Palace”) Cola began legal proceedings against Pepsi-Cola.

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