Mexico has launched a watershed campaign to promote its national liquor tequila to China, in hope of China becoming the world’s biggest consumer in three to five years. Roberto Anaya Moreno, general director of Mexico’s National Chamber of the Tequila Industry (CNIT as in Spanish) made the above comment in an interview with Xinhua Thursday [10 December 2010], on the sidelines of a tequila pairing event organized in Beijing. The Mexican spirit has been gaining notable popularity among Chinese drinkers since its arrival in 2013, when Mexican exporters were first allowed to export the liquor directly to the Chinese market, he said…Full Article: The Global Times Dec 2015

Key Points

  • From January to March 2015, according to CNIT, Mexican tequila exports to China totaled 260,000 liters, an increase of 17% when compared from the same timeframe in 2014.
  • From June, 2013 to June, 2014, according to CNIT, Mexican tequila exports to China increased 104%.

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